Blog

19 Dec
0

MEMO: How we won Alabama

Join us.

I’m Amanda — the Political and Organizing Director here at the DNC.

Shortly after Jeff Sessions was confirmed by the Senate, Tom Perez and I sat down for a conversation with a little-known former U.S. Attorney from Birmingham. His name was Doug Jones, and he was mounting a longshot campaign to turn Alabama blue.

The moment Doug won the Democratic primary, we told him we would do everything we could to help. We believed in him, and we knew committed supporters like you would, too.

My team spent weeks on the ground in Alabama working with the campaign, and this election is another proof point for the importance of good organizing. The volunteers and organizers working on the ground made this victory possible.

With your help, here are three things we did that made a huge difference in the Alabama race:

1. Boots on the ground

We were on the ground early. We recruited organizers from the base communities that we needed to organize in, and they got to work recruiting volunteers, knocking doors, organizing rides to the polls, and getting out the vote on campuses. On Election Day, we had a diverse team of 30 embedded in the campaign and in the community — and we knocked on 325,000 doors in just seven weeks.

2. Investment in local leaders and programs

We knew African-Americans — particularly black women — and millennials would be key to victory, so we listened to leaders on the ground about how to organize those communities. We not only supported and amplified their programs, we put resources behind those leaders and programs. This included a program to mobilize black women in Jefferson County, to engage faith communities and religious leaders, and the #WeVote turnout campaign in north Alabama.

3. Data infrastructure to win

In today’s modern world, campaign data can make the difference between a win and a loss. We made a five-figure investment into the data infrastructure so Doug Jones had the voter contact information necessary to turn out voters. This data enabled us to run a full-scale digital program, including 1.32 million phone calls made and more than 1 million text messages sent.

Now it’s time to replicate this success across the country. The new DNC is about making sure every ZIP code counts and that we are winning from the school board to the Oval Office. We know what it takes to win: boots on the ground, investment in local leaders and programs, and the best data infrastructure.

Thanks,

Amanda

Amanda Brown Lierman
Political and Organizing Director
Democratic National Committee

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19 Dec
0

Your Weekly CDP Update

CDP

It’s been another productive week for the CDP. See below for a recap of the week’s activities.

RIP Mayor Ed Lee
We were all stunned and saddened by the passing of San Francisco Mayor Ed Lee this week. As Chair Bauman said in his statement, “Mayor Ed Lee was the very model of a savvy and successful 21st Century mayor—deeply knowledgeable about his city, deeply committed to its success, and compassionate and friendly to all he met.” Our thoughts and prayers are with Mayor Lee’s family, and with the city that he so ably and effectively led.

Ed Lee.jpg

Convention Information Coming Next Week
Registration for the 2018 California Democrats State Convention will be open starting next week. We’ll also be posting lodging information on the website. Make sure you take advantage of the early registration rate. Information on how to register will be sent to delegates via e-mail and post card. We are planning an exciting lineup of speakers and events. Information will be posted on cadem.org/conventionas soon as it becomes available.

#MillionsOfJobs
Last week, we highlighted the #MillionsOfJobs campaign by a coalition of Congressional Democrats, transportation advocates and our compatriots in the Labor Movement to fight for genuine investments in our crumbling infrastructure that will create millions of jobs across the Country. This is a great opportunity for us to not only fight for an issue that affects every Californian, but to hold Republican feet to the fire for their shameless lies about government investments in roads, bridges and public transit. If you’re planning on taking action on this important issue, we’d love to hear from you – e-mail CDP Senior Strategist Sandra Lowe at Sandra@Cadem.org. Sign up for e-mail updates from the #MillionsOfJobs campaign here.

HOT DAMN ALABAMA!
Doug Jones won in Alabama this week, and if you’re still getting a little misty-eyed about such a huge victory for the resistance, well… your CDP team is right there with you. The best part of this victory is the fact that it was powered by extraordinary turnout in the African American communities of the state and the growing #MeToo movement. California Democrats stepped up to help by attending phone bank meet-ups organized by Democratic Clubs and Indivisible Groups, contributing to the Doug Jones campaign, and making GOTV phone calls using the online tool set up by the Jones campaign.

As a result of this win, Democrats have a realistic (if difficult) path to winning back control of the US Senate next year. But more importantly, an honorable and decent person—someone who finally secured justice for the four little girls who died in the 16th Street Baptist Church bombing—will serve in the United States Senate. As Chair Bauman said in his statement, this election truly was “a triumph for justice, common sense, and basic human decency.”

Congratulations, Senator-Elect Doug Jones!

 

doug jones.jpg

One week closer to 2018!

— CDP Update

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